Plumbing is a trust business before it’s anything else. When something’s leaking or blocked, people aren’t browsing — they’re deciding, fast, who to call. Betta Plumbing’s old site wasn’t doing them any favours in that moment, so the redesign had one real job: make it obvious, at a glance, that these are the right people for the job.
Starting with a look that says “we know what we’re doing”
We threw out the generic tradie-site look and built something custom around Betta Plumbing’s own identity — straightforward, clean, and a little more polished than most local plumbing sites bother to be. It’s the kind of design that quietly builds confidence before a customer’s even read a word of copy.
A site that works the way people actually search
Nobody’s carefully reading a plumbing website on desktop at their leisure — they’re on their phone, often mid-emergency. So the whole thing was rebuilt with a modern, mobile-first approach: fast to load, easy to scan, and built so the phone number and call-to-action are never more than a thumb’s reach away.
Making service areas dead simple to find
One of the most common questions any local plumber gets is “do you even come to my suburb?” We built out clear, well-structured service area pages so customers can quickly confirm Betta Plumbing covers their patch — no guesswork, no digging through a contact form to find out.
Showing up when it matters most
A great-looking site doesn’t help if it’s buried on page three of Google when someone’s got water on the kitchen floor. SEO was built in from the ground up — service area pages optimised for local search, solid technical foundations, and fast performance — all aimed at getting Betta Plumbing in front of people at the exact moment they’re searching.
The result is a site that feels like the business it represents: reliable, no-nonsense, and easy to say yes to.
Torquay Web Design — building custom websites that work as hard as you do. Let us know your requirements and we’d be happy to provide an estimate for your project.
