FJR Carpentry Website Redesign – Key Features

The FJR Carpentry Website Redesign was developed with a strong focus on craftsmanship, clarity, and customer engagement—reflecting the core values of the FJR Carpentry brand. The redesigned site incorporates a premium WordPress theme, selected for its high performance, mobile responsiveness, and clean, modern design. This not only enhances the visual appeal of the website but also ensures a seamless browsing experience across all devices.

A standout feature of the redesign is the filterable project gallery. This dynamic portfolio allows visitors to explore FJR Carpentry’s work by category—ranging from custom cabinetry and renovations to bespoke furniture builds. With smooth transitions and intuitive filters, potential clients can easily find relevant projects, showcasing the company’s skill and attention to detail in a visually compelling way.

In terms of performance and visibility, the site was carefully optimised with best-in-class SEO practices. From fast load times and clean URL structures to keyword-rich content, the website is built to rank well in search engines. Strategic use of alt tags, schema markup, and on-page metadata further supports online discoverability, ensuring the brand reaches a wider audience in the competitive carpentry and home improvement space.